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How Today’s Music Is Made – Interview With Jaka Bostjancic

The process of making music in 2019 is much more different than it was even 5 years ago. These days it is not necessary for an artist to even personally know his/her producer, and Jaka Bostjancic gave us some first-hand insights on this topic.

Photo by Jaka Bostjancic

About Jaka Bostjancic

All the way from Slovenia, Jaka Bostjancic sells instrumental music on his website and attracts hundreds of artists from tier 1 countires, such as USA, UK, Australia, and so on. Even though he’s never visited USA before, that doesn’t stop him from working with hundreds of American artists and paving his way to the top.

He started making beats when he was 16 years old and it completely changed his perspective on the world, he says.

“Can’t be 100% sure about what I’m about to say, since I was just a kid then, but I don’t think people 15 years ago thought something like this would be ever possible. Working with artists from all over the world without even leaving your home studio, other than when you have to grab a snack. That’s the beauty of the internet and there are no limits to what you can achieve.”

Jaka Bostjancic tried making beats for the first time after he had seen a music producer on Youtube talking about selling beats online and showing off his cars. That’s when he really decided to go “all in” and make music his carrier.

“I didn’t have many plans for my life before I came across beatmaking and selling beats. I was just going with the flow, I guess. But then one day, I came across a guy showing off his cars and talking how selling his instrumentals literally changed his life. My eyes lit up and I realized I wanted to do the same for the rest of my life. I didn’t even think twice, I was so convinced I could be successful as well and that’s when I went “all in”. I realized I only had two options, either fail or win big and it would change my life. And boy, I wasn’t wrong about that!”

When asked about one thing he would change if he could do it all over again, he said he would focus on building relationships with big artists sooner.”One thing online music producers need to realize is that they need to build solid relationships with artists and their managers. That’s how you “make moves” and play in the major league. By knowing nobody, you’re not doing yourself a favor, you’re just wasting time making pennies.”

Photo by Jaka Bostjancic

We, just like many people, wondered how music is made these days and Jaka was kind enough to explain what happens behind the scenes.

“Don’t get me wrong, artist & producer still work side-by-side, but what’s happening more often these days is that artists just receive dozens, if not even hundreds, of beats and they pick a few, go to a music studio on their own and record their verse & hook. Then they send those files to engineers and get their final track days later. That’s why internet producers have this amazing chance of working with big artists, as they can just send their beats to managers and hope their beats get picked. That’s how dozens of internet producers turned from making 5 figures selling beats online, to making 6 or even 7 figures with placements.”

The Secret Behind Sales Funnels and Music Marketing

The Secret Behind Sales Funnels and Music Marketing

The sales funnel is a sequence of several steps made to transform the potential user into a (permanent) customer. It is called a funnel to show you the process of narrowing down from the unconsciousness of users and a wide potential mass to a smaller number of interested people who are ready to buy your product.

Sales funnels got incredibly popular after the Clickfunnels came out – they enable everyone to create amazing websites and sales funnel within a few hours – Even to those without any coding knowledge! To read more about it, check out this in-depth clickfunnels review 2019.

Phases of the Purchase Cycle: Where Are Your Customers?

In order to understand the sales funnel strategies, we need to understand how customers work. Customers are divided into 3 simplified stages of the sales cycle:

The first phase of the sales cycle – I do not know and I do not care

People who are not least interested in our product or service do not know that we exist, we do not need them and do not even think about it. For example, a person wears monthly lenses from the same manufacturer for years, is satisfied and does not think about the changes.

The second phase of the buying cycle – I am interested, but I still see who I like most

People who are aware of the problem and begin to realize that the problem is bothering them. For example, a person has been wearing lenses for a long time, but now he is planning to start sporting activities in the water and the lenses are starting to bother more and more. The person begins to inquire about eye surgery and informs about the process and recovery.

The third phase of the buying cycle – That’s it, I’m buying!

People decided to deal with the problem in more detail and decide to take action. For example, a person may decide to continue to explore options related to possible operations, change lenses, or try to swim without an ideal sight. The person has made the decision, the problem wants to be solved and now she is interested in who specifically offers the problem of her solution. It asks about the price, about the experiences of other users, asks for recommendations and offers.

Which Acoustic Guitar To Buy In 2018

We can all agree that there are really a lot of great guitars on the market. Maybe even too much, so much you can’t even pick one and it’s hard to make your decision. Well, today I’m here to discuss some great options for beginners and even profesional guitarists. Let’s take a look!

1. Seagull S6 Original Acoustic Guitar

This is the first guitar that comes to mind when you want to buy a new one, but why is it so popular? Well, it’s definitely very affordable, and that’s the main reason beginners love it. But, it is also worth more than what you’re paying for it – it just sounds amazing. It can even compete to some other high-end models, and considering what you’re paying for it, it is definitely a worthy investment.

Beginners most likely don’t need a professional guitar at first, and that’s why I recommend reading buying guides about best acoustic guitars first.


2. Fender FA-100

Every beginner who owns this guitar is a very lucky beginner indeed. This is the number 1 recommended guitar for people who are just starting out on their music journey. It is recommended by professional guitarists, musicians and music producers all around the globe. The price tag on this one also won’t kill you, but it’s important to notice that it is a beginner guitar afterall, and even if it’s highly recommended, it just doesn’t sound as good as the $500 models.


3. Taylor 114CE

CE stands for “cutaway electronics” and it basically means, that it is 1. easy playable and 2. it has an option to connect it to an amp. This is a big pro for people who really want to play their guitar on stage, and people who enjoy the electric / amplified sound as well.

And that’s it! Here are 3 really good guitars that are suitable mostly for beginners, but even advanced players, in case they like them for their features.

You really can’t go wrong by picking either one of these guitars, as they’re all made by really great guitar brands and people can’t stop recommending it.



Goodbye Aretha, the Queen of Soul

We know it’s a little late, but one of the greatest singers of soul in the history of modern music, Aretha Franklin, died at 76. She embodied soul and gospel in their deepest soul, which she combined with sincere heartiness. Her voice had a range of four octaves. She has received 18 Grammy awards along with numerous other awards.

The 76-year-old queen of the soul, Aretha Franklin, died at her home in Detroit. The legendary singer has had severe health problems for a long time and died of pancreatic cancer. She spent the last days in Detroit, surrounded by her family. She remained optimistic until the end and laughed, joked and believed she could make it.

Aretha Louise Franklin was born on March 25, 1942 in Memphis, and began her career as a singer in the church in Detroit, where she grew up as her father C. L. Franklin was a baptist pastor. Her mom played a piano and sang. Her mom died before her, 10 years ago, so many women, her grandmother Rachel and singer Mahalia Jackson helped around children at Franklin’s home.

Aretha learned to play the piano in earnest, and her father got the title to have “a million dollars” and thus served thousands of dollars with preaches across the country. Being famous, their home was also visited by famous people, from Martin Luther King, and Jackie Wilson to Sam Cooke.

Aretha already recorded the first record of Songs of Faith at the 14th edition of J.V.B. Records, and at that time she fell in love with Sam Cooke, who sang in the gospel of The Soul Stirrers. At the age of eighteen, she embarked on her career as an independent pop career outside the church when she signed a contract with Columbia Records, but she was initially not successful.

In the beginning of 1961 she released the album Aretha: With The Ray Bryant Combo, recording standards, vocal jazz, blues, doo-wop and rhythm & blues. Her first international hit was Rock-a-Bye Your Baby with a Dixie Melody, and the album was released by The Electrifying Aretha Franklin and The Tender, the Moving, the Swinging Aretha Franklin. In the mid-1960s she had already earned hundreds of thousands of dollars with numerous appearances on theaters and nightclubs, and Columbia Records somehow did not understand her talent and was able to properly figure it out.

Billboard Awards 2018

The Billboard Music Awards 2018 certainly didn’t disappoint, delivering one of the most hyped-up and talked about installments in recent memory. Kelly Clarkson oversaw the awards ceremony, hosting the show from the MGM Grand, Las Vegas, in spectacular style.

The night was jam-packed with performances from some of the biggest names in music. Including performances from; Taylor Swift, Travis Scott, Shawn Mendes and an awesome medley from Post Malone, 21 Savage and Aerosmith. The performances were great, but the night most definitely belonged to the winners.

It was an incredible night for Ed Sheeran who walked away with a total of six wins, including wins in the esteemed top artist and top male artist categories. He also delivered a highly praised live performance of “Galway Girl”, which got the feet tapping of everyone in attendance. Kendrick Lamar was the other big winner of the night, matching Sheeran with a total of six wins for the evening. Including big wins in the coveted top rap album and top rap artist categories, respectively.

It wasn’t just a night for the boys, Taylor Swift scooped two big awards; top female artist and a top-selling award for her latest album, Reputation, which has sold almost 5 million copies worldwide. Imagine Dragons had a great night, walking away with a total of 4 awards, including top group and top 100 artist.

The electro-dance double act, Chainsmokers, scored three wins. The duo performed a banging performance at the show and dedicated it to the late producer and EOM pioneer Avicii, who died earlier this year.

The Queen of Pop, Janet Jackson won the Icon award at this year’s show, a most deserving recipient, if the crowd reaction to her win was anything to go by She went on to deliver a poignant if understandably somber acceptance speech on the #metoo movement, for which she received a standing ovation from the sold-out crowd. This was most certainly her night and her performance of “Nasty” was a show stealer, which still has tongues wagging and hips shaking to this day.

Other wins from the night were picked up by Khalid, Camila Cabello, Drake, BTS, U2, Bruno Mars and Cardi B, to name just a few. It was a great night all round and one that will hard to top in 2019 when the Billboard Music Awards roll around once again. Expect to see a lot of new faces next year, as 2018 has been a fantastic year for album and single releases (we’re looking at you, Drake!), which will all become eligible for next years event.

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