The process of making music in 2019 is much more different than it was even 5 years ago. These days it is not necessary for an artist to even personally know his/her producer, and Jaka Bostjancic gave us some first-hand insights on this topic.
About Jaka Bostjancic
All the way from Slovenia, Jaka Bostjancic sells instrumental music on his website and attracts hundreds of artists from tier 1 countires, such as USA, UK, Australia, and so on. Even though he’s never visited USA before, that doesn’t stop him from working with hundreds of American artists and paving his way to the top.
He started making beats when he was 16 years old and it completely changed his perspective on the world, he says.
“Can’t be 100% sure about what I’m about to say, since I was just a kid then, but I don’t think people 15 years ago thought something like this would be ever possible. Working with artists from all over the world without even leaving your home studio, other than when you have to grab a snack. That’s the beauty of the internet and there are no limits to what you can achieve.”
Jaka Bostjancic tried making beats for the first time after he had seen a music producer on Youtube talking about selling beats online and showing off his cars. That’s when he really decided to go “all in” and make music his carrier.
“I didn’t have many plans for my life before I came across beatmaking and selling beats. I was just going with the flow, I guess. But then one day, I came across a guy showing off his cars and talking how selling his instrumentals literally changed his life. My eyes lit up and I realized I wanted to do the same for the rest of my life. I didn’t even think twice, I was so convinced I could be successful as well and that’s when I went “all in”. I realized I only had two options, either fail or win big and it would change my life. And boy, I wasn’t wrong about that!”
When asked about one thing he would change if he could do it all over again, he said he would focus on building relationships with big artists sooner.”One thing online music producers need to realize is that they need to build solid relationships with artists and their managers. That’s how you “make moves” and play in the major league. By knowing nobody, you’re not doing yourself a favor, you’re just wasting time making pennies.”
We, just like many people, wondered how music is made these days and Jaka was kind enough to explain what happens behind the scenes.
“Don’t get me wrong, artist & producer still work side-by-side, but what’s happening more often these days is that artists just receive dozens, if not even hundreds, of beats and they pick a few, go to a music studio on their own and record their verse & hook. Then they send those files to engineers and get their final track days later. That’s why internet producers have this amazing chance of working with big artists, as they can just send their beats to managers and hope their beats get picked. That’s how dozens of internet producers turned from making 5 figures selling beats online, to making 6 or even 7 figures with placements.”